Prebo Digital is seeking a Paid Media Specialist to join our team. The successful candidate will have a background in managing PPC campaigns on Google Ads, Social Media Ads, and client account management. The ideal candidate will be responsible for managing the day-to-day operations of client PPC campaigns, including creating and implementing strategies, analysing data, and optimizing campaigns to ensure maximum ROI. The ideal candidate will also have a basic understanding of digital marketing strategies, client management skills, and a proven track record of delivering results.
The position of Paid Media Specialist entails the following responsibilities:
PPC Campaign Management:
- Develop paid media strategies and campaigns as part of larger performance marketing strategies and translating strategy into action
- Manage the day-to-day execution and own the daily optimisation tasks for paid campaigns across multiple platforms (Google, Facebook, Instagram, TikTok, LinkedIn, etc.)
- Assist in competitive analyses around the current digital media landscape, and support the team by monitoring trends, best practices, techniques.
- Display expertise and participate in brainstorming sessions, using knowledge of platform capabilities to help teams understand strategic or creative opportunities.
- Write attractive and concise copy for adverts
- Keep abreast of PPC trends
- Comfortable with utilising AI tools to generate quality ad copy
- Using analytics and data to review and analyse results to inform reports for clients that showcase the value/impact of social performance-based programs
- Prepare presentations and recommendations, and be comfortable sharing with clients and internal teams.
- Staying informed and up-to-date on relevant information relating to the platforms the employee is responsible for
Account Management:
- Serve as the primary point of contact for some clients and manage all aspects of the client relationship.
- Develop and implement digital marketing strategies for clients
- Conduct regular meetings and check-ins with clients to provide updates on campaign performance, address concerns, and gather feedback.
- Collaborate with internal teams to develop and execute campaigns that align with client objectives and deliver measurable results.
- Monitor and analyze campaign performance
- Develop and manage project timelines and budgets, ensuring that projects are delivered on time and within budget.
- Develop and maintain a deep understanding of the client’s industry, target audience, and competitors.
- Prepare and deliver regular reports on campaign performance and provide recommendations for future campaign improvements.
- Representing Prebo Digital as a digital marketing consultant in Prebo Digital’s best interest
- Performing other duties related to providing digital marketing services when requested
- Performing other duties related to Prebo Digital Admin when requested
Key Competencies:
- 2-3 years of specific experience in paid media campaign management, both on search, Display & Social advertising platforms
- Bachelor’s degree in marketing, digital marketing, or a related field will be advantageous
- Entry-level knowledge of paid media platforms including, but not limited to, Facebook, Instagram & Google Ads.
- Understand how to build a strategy based on multiple ad platforms geared towards the overall client objective.
- Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
- Strong client management skills and experience working with clients in various industries.
- Experience in writing ad copy for Google, Facebook, Instagram, LinkedIn, Twitter
- Ability to read and understand data in Google Analytics
- Well organised with great attention to detail.
- Proactive and resourceful
- Good problem-solving skills
- Must be an excellent cultural fit – high levels of integrity, autonomy, and self-motivation and impeccable team spirit
- Excellent communication and collaboration skills. Expresses oneself (in writing and verbally) clearly, concisely, and thoroughly. A good, open communicator.